On Wednesday I went to the 1-year Anniversary celebration of Conscious360‘s Networking group. This group was started by Cory Michelle Johnson as a way to bring Socially Conscious, Eco-friendly, and Spiritually Aware business owners together to network. It was fantastic! There were over 100 people there which is a fairly typical crowd for those events. So how did Cory do it? How did she grow this event so quickly? She used Social Media. Find out more in our interview.

She’s been using Facebook Events, Fan Pages as well as her own Facebook User account to grow the Denver networking group. They are expanding into Boulder and are looking to add Conscious360 events in other parts of the country. She has a big vision and is using Social Media to grow it. Take a look at their Fan Page here Facebook Conscious360. Make sure you follow Cory on Twitter: http://twitter.com/corymichelle

If you don’t know the Fabulous Sandy Grason then you don’t know what Mojo you are missing!  She is fantastic!  But more importantly she is using Social Media right.  She views Twitter as a big cocktail party, not a place to sell sell sell.  That’s not what it’s for, people!  She also calls her teleseminars a “virtual” cocktail party too, which is why I love her   She will be releasing her Fabulous Formula 2.0 (even more fabulousness) very shortly so stay tuned for that!

Let’s see what she’s doing right with Social Media:

1. Twitter:  Connecting with people.  Sandy has a very large e-mail list of people who have opted in to get her Hot Mojo lifestyle tips.  Twitter is where she says hello, finds out how people are doing, and retweets things that are important to them.  She’s a giver.  Sure, she tweets out links to her blog posts but it’s so much more than that.
2. Video:  Take one look at her blog and you will see that almost every entry has some video in there.  You feel like you know her after reading a couple posts.  She blings her video up with fancy music and lovely editing but you don’t have to start there.  Windows Movie Maker is free and is most likely already on your computer.  It is not hard to edit videos and put them up on YouTube.  Then you can embed them into your posts.
3. She also continues to build her e-mail list with great free content.  Not exactly Social Media but e-mail isn’t dead, contrary to popular belief.  Offer some good free content and build your e-mail list.

Make sure you check out her site at www.SandyGrason.com and watch our interview – because we had fun!

The Fabulous Sandy Grason

I sat down with Michelle Cross who has had great success creating Facebook Events for The Journey.  The Journey offers a number of products and workshops based on the work of Brandon Bays.  The work is a mind-body healing technique working at the cellular level.

Michelle recently had an impromptu workshop and only had 2 weeks to prepare.  They didn’t have time for the press releases and advertisements that they normally do.  So what did Michelle do to get over 80 people to the event?  She used Facebook.  It’s a powerful tool, people.  Let’s examine what Michelle did right.

1.  She created a Facebook Group:  The Journey – Official USA Group and it’s currently at 366 members.

2.  She created an Event and invited all the members to the event.

3.  She encouraged people to share the event with others and even sent special e-mails to personally ask people to invite everyone they could through Facebook.

4.  She also sent the invitation to the e-mail list but most people RSVP’d through Facebook.

It’s also worth noting that they didn’t use Twitter – they don’t even have a Twitter account.  You don’t have to tweet if you don’t want to!  I keep telling you that.  Check out the video for more on how Facebook Events has helped The Journey.

Grandma with Michelle Cross and Valerie Stillman of The Journey

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