Do you feel like no one is listening to you? You put up a blog post, tweet it out, put it on Facebook and nothing? Nada, zilch, zippo. Why is that? Let’s look at 5 possible reasons.
Now you really have to watch my video to get all of my advice on these tidbits but here is the list.
1. You aren’t interacting. You need to be social and talk to others first. Retweet them, comment on their Facebook posts, get out there and comment on blogs. I know it takes time but schedule it in!
2. You aren’t connecting in real life. Some of my best connections on line are with people I’ve made an effort to connect with in real life. Get out to networking events, tweetups, call people on Skype!
3. You aren’t putting out quality content. Now I’m not pointing any fingers here. I don’t know what your content is like but it might be time to take a look at it. Are you writing about things that people are interested in? Use Twitter searches to find out what people have questions about.
4. Maybe your content rocks but your headlines aren’t interesting. Make sure they are retweetable and compelling. Take a look at Copybloggers 10 Surefire Headlines That Work post.
5. You are playing it safe. Stir the pot, create controversy, ruffle some feathers! All of that!
Now I’m not saying that I’m the best at all this. I need as much work as the next guy. But let’s do this together and get our message heard and help some people! Now watch my video.
I recently ran two ads, one on Facebook and one on LinkedIn and the results couldn’t be more different.
LinkedIn now has their own Pay-Per-Click advertising called DirectAds. You may not have even noticed the ads and that’s part of the problem.
Linked in has 3 types of ads, Banner Ads, Media Box ads and DirectAds. You can access the DirectAds feature by going to the More menu at the top of your LinkedIn screen. The Banner ads and Media Box ads are for larger budgets ($25,000+ wooheee a little rich for my blood!).
Here’s where the PPC ads appear in LinkedIn. Did you miss them? I know I have.
But I got a coupon from LinkedIn for $100 of free advertising. So I thought, “What the heck, I’ll give it a try.”
I created two similar campaigns in Facebook and LinkedIn. Unfortunately I couldn’t replicate them exactly because I was advertising an Event in Facebook and just advertising a sales page in LinkedIn. The sales page and the Facebook event had the exact same wording. I was advertising a Facebook Bootcamp event in Denver and limited my geographic target to only the Denver area.
When it came time bid for my clicks on LinkedIn, I was given a recommended bid of a staggering $4.23/click! That click better be good! I went with their recommendation and ended up paying $3.25/click. Still a pretty penny.
Facebook ads recommend a $1.25/click bid which sounded still high but better than LinkedIn. I ran both ads for about 3 days and here are the two results:
LinkedIn:
Facebook:
I know the Facebook ad results are a little hard to see, so here is a chart:
Facebook
LinkedIn
Impressions
212,632
70,679
Clicks
74
23
Average Cost per Click
$0.31
$3.25
Total Spent
$65.09
$74.78
Conversions
7
0
Winner? FACEBOOK!!! I don’t know who you think you are, LinkedIn, charging $3.25/click but you better deliver some good value at those prices. And I just didn’t see it.
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Do you feel like no one is listening to you? You put up a blog post, tweet it out, put it on Facebook and nothing? Nada, zilch, zippo. Why is that? Let’s look at 5 possible reasons.
